Entrepreneurship - A Case Study From Two View Points
Entrepreneurship - A Case Study From Two Viewpoints is a truly pioneering business book. Two academics, Professor Graham Richards, one of Oxford University's leading chemists, and his canny research student, Tony Marchington, take turns to tell the story of a business, professional and personal journey that saw academic discovery become a then-unique business, floated on the stockmarket. It is a tale of millions made - and lost. But the creation of Oxford Molecular is more than just a turn of the IPO roulette wheel. Richards and Marchington revolutionised the worlds of business and academia, inventing a whole new asset class now known as the biotechnology sector, and daring to scandalise an academic world that once despised the commercialisation of research.