About Us

Meet the team behind the publishing machine.

Martin Baker is co-founder and editor of Wet Zebra Media. An author, screenwriter, and editor, he is a Fellow of the Royal Society of Arts. 

His first novel, Meltdown, was published by Macmillan in 2008. Its sequel, Version 13, is published by Penguin Random House. The third in the trilogy will be published in 2017. Martin is the authorised biographer of David Moyes, the football manager. Other books include the business bestseller, A Fool And His Money (Orion), a collection of satirical essays.

A qualified solicitor, Martin left law for journalism and worked at LBC Radio, The Times, The Independent, The International Herald Tribune, Sunday Business, and thestreet.co.uk, where he was editor-in-chief. He was a columnist for The Sunday Telegraph (City Profile) and Daily Telegraph (Public Life) for six years. He writes regularly for various magazines and newspapers, and is director of content and communications for the crowdfunding platform, Money&Co.


Paul English is co-founder and publisher of Wet Zebra Media. He has owned and run businesses all across the book industry. He is a commissioned author on business improvement for the Institute of Directors and was CEO of the UK's largest library book supplier (after raising venture capital funds to acquire and consolidate three leading library suppliers). Through a second management buy-in he became the largest management shareholder in the UK's largest book wholesaler, Bertrams.

Having grown sales and exited both these businesses, he became CEO of an online academic book retailer in partnership with UCAS - a business that made profit at a time when online businesses were largely loss-making. Paul founded, owns and runs a management consultancy, The Norton Group, which boasts clients such as Sky TV, npower, Barclays Bank and SG Hambros.

Shaun Fagan is Wet Zebra’s director of marketing and social media strategy. He has extensive experience in software development, business analytics, and event and project management.

Shaun is the founder of Black Dog New Media, a social media and digital-marketing agency that provides comprehensive engagement strategies and mentoring programmes for emerging businesses.

Prior to this, Shaun sampled his way through a smorgasbord of professions, from engineering through to nursing, as well as launching several start-up ventures along the way.

Shaun is widely lauded for his work in the digital sphere, and was one of a few 'outstanding individuals' singled out by the GB High Street competition organisers for his 'outstanding contribution' to Chipping Norton High Street and the Experience Chipping Norton campaign.

Professor Graham Richards is Wet Zebra's non-executive chairman. A fellow of Brasenose College, Oxford, he is a member of the Royal Society of Chemistry and the Royal Institution. Graham founded Oxford Molecular, worth £450 million at its peak, and has developed a number of commercial interests since. 

Graham chaired the publishing board of the Royal Society of Chemistry (£36 million annual turnover – profit £11 million) for six years. He has published 17 books, and his short work on launching ‘spin-out’ companies from university research will feature shortly in Wet Zebra’s list.

Nicola Horlick is non-executive director of Wet Zebra. She has been a leading financier in the City of London and managed a number of investment businesses over many years. 

Educated at Balliol College, Oxford, she has a lifelong passion for drama and literature, and wrote the bestselling biography of her early life, Can You Have It All?

Nicola is CEO of Derby Street Films, and executive producer of the feature In The Blood, starring Gina Carano, with many more films in development. She is also CEO of Money&Co., a FinTech crowdfunding platform.

Martin Gilbert is non-executive director of Wet Zebra. Born in Malaysia, Martin was educated in Aberdeen and has an MA in Accountancy and an LLB. He is the co-founder and Chief Executive of Aberdeen Asset Management. He divides his time between Aberdeen, where the business has always been headquartered, and London, as well as overseeing the international operations of the Group. 

Martin is Chairman of the Prudential Regulation Authority's Practitioner Panel and sits on the Scottish Government’s Financial Services Advisory Board. He is also a member of the International Advisory Panel of the Monetary Authority of Singapore and the International Advisory Board of British American Business. Martin is also a non-executive director of British Sky Broadcasting Group PLC.